A while back I wrote a post about how selling is giving way to storytelling.
The thing is, “selling at people” just isn’t a good fit online. Nobody wants to be interrupted and sold at when they’re looking at their tablet or smartphone. That’s why tens of millions of people use adblockers.
Soo… if the traditional, hard-nosed sales approach is no longer welcome, what can marketers do?
First off, they can get serious about content marketing.
The delivery of great content, across all devices, will do about 80% of the heavy lifting when it comes to getting prospects ready to make a purchase.
Just because people don’t want to be exposed to hard-hitting sales pitches doesn’t mean they’re not interested in reading or viewing great content related to your products or services. They are.