4 Ways to earn and maintain the trust of your audience.

Young boy expressing trust by holding man's hand

Edelman is a communications agency, well known for what it calls its “trust barometer”.

They track the public’s levels of trust when it comes to business, the media, institutions and government.

As you can imagine, the results over the last few years don’t paint a pretty picture. Trust levels overall are down.

Even while people are looking to inform themselves with the latest news, Edelman reports that 73 percent are worried about fake news being used as a weapon.

And we need look no further than companies like VW and Facebook to understand why our trust in companies and large corporations is being eroded.

So… what is one to do?

Read the full post…4 Ways to earn and maintain the trust of your audience.

Selling is giving way to storytelling. Are you ready?

Selling with stories on a typewriterI have seen a lot of changes over the course of my career as a copywriter.

Back in 1979, when I got started, I wrote my copy on lined paper, with a pen. Then a secretary typed it up using one of those trendy new IBM “golf ball” typewriters.

By 1985 I was working on an Apple Macintosh computer, saving my files to those huge floppy discs.

Fast forward to 1995, when I wrote and published my first website. I fell in love with writing for the web from day one.

Over those first 15 or so years of my career, my job was the same. My job was to sell with words. I was a copywriter, plain and simple. I wrote sales copy.

Read the full post…Selling is giving way to storytelling. Are you ready?