I’m working on a whole new project. Pretty much an entirely new business.
To help me build everything, I’ve been using a Custom GPT, which has a knowledge base of everything I have been doing for the project so far. In other words, it knows as much about the business as I do.
For fun, I asked it to make up an origin story for the company. Something fun, and maybe a little tongue-in-cheek.
Twenty seconds, later I had the full origin story.
[NOTE: In my last post I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 Pro with Deep Research to research opportunities for copywriters working with AI. It took a bit of back and forth, but I’m happy with what we finally came up with.]
This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.
We’ll look at some more advanced techniques and strategies that will help you unlock the full potential of AI and stay ahead of the curve.
Ride the wave or be drowned by the wave!
As a freelancer, I am my brand.
I’m me… the good, the bad and the less-than-perfect.
Human, through and through.
I do my best to keep the less-than-perfect parts to myself. But even if they peek out from behind the curtain from time to time, that’s not so bad.
It just shows I’m real.
More specifically, it shows I’m not an Artificial Intelligence.
At the beginning of each year I step back, take stock, see where “I’m at”, and… more importantly… try to figure out where I’m going.
This year, the stakes have never been higher.
According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. And 26.8% through a combination of AI and humans.
In other words, AI now plays a significant role in the creation of over 85% of all new content being written for digital media.
It’s always been the case that to deliver value to a client, you need to know just 10% more than they do.
I’ve been teaching this for years.
Copywriters who are just launching their careers often feel nervous about not knowing enough. And then they realize that knowing just 10% more than their prospects is enough.
That 10% can deliver huge value.
The same is true today when it comes to AI.
You don’t need to be a leading expert in AI. But you do need to know 10% more than your prospects and clients.
AI is the big thing right now.
And while tools like ChatGPT are incredible in many ways, there’s one thing they’re really, really bad at.
Emotion.
Bots don’t do emotion.
They definitely don’t write with emotional intelligence.
For a start, they have no first-hand experience of emotions. Lines of code can’t fall in love, or laugh.
And they can’t feel empathy for others. Lines of code don’t care about people, and how they feel.