It’s time to step out from behind the curtain, and be more human.

As a freelancer, I am my brand.

I’m me… the good, the bad and the less-than-perfect.

Human, through and through.

I do my best to keep the less-than-perfect parts to myself. But even if they peek out from behind the curtain from time to time, that’s not so bad.

It just shows I’m real.

More specifically, it shows I’m not an Artificial Intelligence.

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The urgent need to get ahead of AI writing tools in 2024.

At the beginning of each year I step back, take stock, see where “I’m at”, and… more importantly… try to figure out where I’m going.

This year, the stakes have never been higher.

According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. And 26.8% through a combination of AI and humans.

In other words, AI now plays a significant role in the creation of over 85% of all new content being written for digital media.

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To prosper as a copywriter in 2024, you’ll need to know 10% more about AI than your clients and prospects.

It’s always been the case that to deliver value to a client, you need to know just 10% more than they do.

I’ve been teaching this for years.

Copywriters who are just launching their careers often feel nervous about not knowing enough. And then they realize that knowing just 10% more than their prospects is enough.

That 10% can deliver huge value.

The same is true today when it comes to AI.

You don’t need to be a leading expert in AI. But you do need to know 10% more than your prospects and clients.

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5 Reasons why Emotionally Intelligent writing sells more.

showing empathy

AI is the big thing right now.

And while tools like ChatGPT are incredible in many ways, there’s one thing they’re really, really bad at.

Emotion.

Bots don’t do emotion.

They definitely don’t write with emotional intelligence.

For a start, they have no first-hand experience of emotions. Lines of code can’t fall in love, or laugh.

And they can’t feel empathy for others. Lines of code don’t care about people, and how they feel.

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Why my own writing process now includes both ChatGPT and Emotional Intelligence.

Writer using ChatGPT to write copy and content

Emotion is at the core of great copy. This has always been the case… before AI, before the Web, before computers.

Great copy touches its readers at an emotional level.

Why? Because as consumers we buy based on our feelings. We buy the car that makes us feel good. We buy the pair of shoes that makes us smile. We buy the video game that gives us pleasure.

Every purchase is triggered by emotion. Once we have decided we want something, we will often turn to our more rational selves to justify the purchase.

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What if I forced you to double your freelance fees?

happy freelance writer

If I suggested you double the fees you charge, maybe you’d tell me that none of your clients would use you.

That sounds reasonable.

After all, as freelancers we don’t set out to charge less than we can. We think we know what our clients and prospects will accept, and we write up our estimates accordingly.

Now I’m going to be totally unreasonable.

Suddenly I have strange superpowers and I’m going to force you to double your fees anyway.

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