What is dead end content? It’s when you write a page of content for your site, or a post for your blog, and fail to provide links to further reading at the end of the article, review, guide or post.
Some webmasters and writers shrug this suggestion away, confident that their readers will scroll back up the page and find a new link to click on.
Good luck with that. Not going to happen.
If you want to keep your readers on your site for longer – and you do – you need to maximize the number of readers who visit more than one page.