If you have a WordPress website, get yourself the new bizXpress plugin.

bizXpress keyword research toolWordPress has become the world’s most popular website-building platform. The site you’re on right now is a WordPress site.

Along with so many other people, I like WordPress for a number of reasons. You have total flexibility over the design of your site. It’s the most social of all platforms. And it makes it incredibly easy to add new content and edit existing content.

In short, I love it.

But not all my sites are built with WordPress. My money-making website, CoffeeDetective.com, is built with and hosted on the SiteBuildIt platform.

Why? Because the platform was created specifically to optimize the performance of content-rich, topic-specific sites like my coffee site. In fact my coffee site attracts over TEN times the traffic of the site you’re on now. And believe me, the coffee topic is fiercely competitive.

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If your freelance business website looks old, it will damage your brand.

nick usborne's freelance websiteLast year’s fashions look old. Last year’s smartphones look old. And last year’s websites look old.

OK, I’m exaggerating a little. Let’s make that 5 years.

Whatever the exact timeframe, there is no doubt that any given look and feel for a website eventually grows old.

As a freelancer, or for any business, you can’t allow that to happen. You can’t have a website that looks like it was last worked on back in 2005 or, even worse, 1998.

In some ways it’s odd that website design should be so susceptible to changes in fashion. If a particular look and feel works, why change it?

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