Yesterday I was reading an excellent post by Chris Brogan, Start Fresh.
In his post he talks about how while you move forward with your career, many of your readers have stepped in half way through the narrative. They may not know where you “came from” or how and why you do what you are doing today.
Very good point.
For myself, I have been earning my living as a writer for 30 years now, and I have been publishing my online newsletter for over 10 years.
I guess a small proportion of my current newsletter readers have been with me from the beginning. But I’m sure most haven’t.
This could be a problem for me, and them, if I behave as if everyone in my audience automatically knows my story – the full narrative, from beginning to end. I could end up talking to them as if they already know me, when they don’t.
Thinking about this, the first thing I have done is create a simple timeline, which chronicles my career path since 1982.
I have simplified it somewhat, but it shows the various shifts and changes that have taken place over the last 30 years. Also, for my new subscribers, it provides a quick peek at the scope of my experience.
The next thing I did was make some changes to my About page. I have rewritten parts of it, and plan on making some more changes. And I think I’ll soon add my timeline graphic to that page as well.
In other words, I am trying to address some of the concerns raised in Chris’s post.
This is important, because if someone stumbles across my coaching page, for example, but doesn’t know who I am, then why would they choose me as a coach? But after seeing that I have been freelancing and teaching for decades, they might be more inclined to give my services a try.
The challenge we all face, certainly as freelancers and solopreneurs, is to speak to all of our readers and customers effectively, whether they have known us for 10 years or just 10 days.
We not only need to communicate where we are today, but also how we got here.
About the author: Nick Usborne is an online writer, copywriter, author and coach. Read more…