Social media can be a wonderful tool for freelancers. But it can also be a time sink.
It’s all too easy to spend hours a week feeding the social media beast, without getting any measurable value in return.
All too often we focus on numbers. We want more friends and followers. We want more clicks and more positive feedback.
Once things start rolling and our numbers start rising at a healthy clip, it’s easy to develop a minor obsession. All of a sudden we are spending more and more time finding ways to increase the size of our social media audience.
If this is happening to you, you should press the pause button, sit back and ask yourself this simple question: “Who are these people?”