Successful people don’t dabble.

don't dabble, be an expertGenerally, I’m not a big fan of dissecting what “successful people” do.

The promise implicit in “doing what they do” is that you’ll become successful too.

I think the road to success, however you choose to define it, is more complicated than that. A path taken by one person may not be the right path for you.

So let me qualify my headline by saying, “When I find myself dabbling, it’s a sure sign I’ve wandered off my own path to success.”

In other words, this is what’s true for me. It may or may not be true for you. (But I suspect it might be.)

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Allow for sudden outbursts of unexpected content.

Unexpected bicycle on wall

Recently I have written a fair bit about optimizing web content.

My thinking has been, and still is, that too many companies rush to publish new content without first establishing a clear purpose for each page or post they create.

In other words, marketers often feel that the simple act of publishing a new page or post is enough.

It’s not.

For web content to deliver value – to both your audience and your company – it has to be purpose-driven. You have to figure out WHY each piece should be published, and then optimize it accordingly.

For example, one post might be optimized for the search engines, while another is optimized for social media. Another might be optimized to attract inbound links, and so on.

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Earn more as a web content optimization expert.

content optimizationRecently I published a new course for online content writers and copywriters.

It’s called Web Content Optimization.

It’s a short, video-based course at a very low price point. And that means a lot of people not only got the course, but also completed it within two or three days.

And here’s the best part. People are already using what they learned to reposition themselves as optimization experts and charge higher fees.

Here’s what Steve Maurer had to say…

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3 Steps to making more money as a freelance content writer.

Integrated content marketing

Go to Freelancer.com and you’ll find hundreds of thousands of freelancers competing for millions of projects.

It’s a free-for-all marketplace, and there is a lot of downward pressure on pricing.

Companies know there will be a lot of people wanting to work on the projects they post, so they can sit back and wait for the right writer at the right price.

In many categories this becomes a race to the bottom, because freelancers know the only way they can compete is to keep their prices low.

One of the categories hit hardest by this downward pressure is content writing. And this pressure to write for peanuts isn’t confined just to sites like Freelancer.com. It’s industry-wide.

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Self-respect is a cornerstone of freelance success.

Self-respect and looking good.The Merriam-Webster dictionary defines self-respect as:

1: a proper respect for oneself as a human being
2: regard for one’s own standing or position

I come across the term myself most often when I’m about to set off on some chore or other and my wife asks, “Are you going out like that? You should have more self-respect.”

She has a point. I’m sometimes a very scruffy dresser, particularly at weekends. My most comfortable clothes and shoes are generally old. Sometimes very old.

Last year a young man at a local store stopped scanning my groceries half way through, just to check that I had enough money to pay for them. I’m guessing it was because, judging by my scruffy weekend clothes, he thought I was down to my last few dollars.

That said, I don’t make the same impression professionally.

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As a freelancer using social media, only two audiences matter.

Social media crowdSocial media can be a wonderful tool for freelancers. But it can also be a time sink.

It’s all too easy to spend hours a week feeding the social media beast, without getting any measurable value in return.

All too often we focus on numbers. We want more friends and followers. We want more clicks and more positive feedback.

Once things start rolling and our numbers start rising at a healthy clip, it’s easy to develop a minor obsession. All of a sudden we are spending more and more time finding ways to increase the size of our social media audience.

If this is happening to you, you should press the pause button, sit back and ask yourself this simple question: “Who are these people?”

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