The power dynamic between a freelancer and client generally leans towards the client.
It’s the client who decides whether or not to give you the project, and they also get to determine the budget.
Granted, if you’re a triple-A writer or designer, you’ll weald a little more power.
But for the rest of us?
We live in uncertain times.
Political discourse seems more divisive than ever.
Many world economies are in a state of turmoil.
And the rise of AI threatens the careers of knowledge workers everywhere.
It’s little wonder so many freelancers feel concerned about their future. How can you grow and thrive in the face of so much uncertainty?
First, let’s diagnose the underlying cause…
As freelancers we work alone.
Because we work alone, our health matters a lot. We don’t get paid sick days, and we don’t have any company health insurance.
And I’m not just talking about something like a case of the flu that keeps you away from your desk for a full week. You can plan for maybe a couple of weeks a year when you feel too unwell to work.
But how about the number of days when you do sit down to work, but are not feeling well enough to give 100%? Or even 50%?
As a writer, marketer and product creator, I find myself working with AI every day.
I use it for research, ideation, outlining, proofreading and more. I can barely imagine getting my work done without AI.
And yet…
[NOTE: In my last post I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 Pro with Deep Research to research opportunities for copywriters working with AI. It took a bit of back and forth, but I’m happy with what we finally came up with.]
This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.
We’ll look at some more advanced techniques and strategies that will help you unlock the full potential of AI and stay ahead of the curve.
Ride the wave or be drowned by the wave!
[NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.]
While AI tools like ChatGPT have revolutionized content creation, the human touch remains irreplaceable.
At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. Rooted in emotional intelligence (EI), empathy mapping is a pathway to creating authentic, impactful copy.
As I often say… If you don’t know who you’re talking to, how can you know what to say?