
Companies find it hard to resist the math of using AI to write at least some of their copy and content.
There are huge productivity benefits and costs savings when you compare AI-generated work with the same tasks written by human writers.
And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”.
But when it’s not just about sharing information, the math changes.