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writing for the webThe 7 key topics covered in this short eBook represent the best practices that have served me so well in my own career writing for the web, working for clients large and small.

Here are the 7 areas I cover:

1. Help every visitor avoid getting lost
2. Write for the company, your readers AND the search engines
3. Earn your visitors’ trust
4. Write every page as a landing page…or not
5. Make your content pre-sell
6. Make the sale before it’s too late
7. Know that web designers are not always on your side

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