What do I mean by “core messaging”?
Your core messages are the headlines, presentation titles, and elevator pitches designed to quickly communicate the true value and promise of your business, brands, products or services.
Your core message is the first line of copy your prospects will see and read.
Creating this message shouldn’t be a casual task. Not, “Write me a quick headline by close of day.”
This is about strategic messaging. It’s about thinking long and hard about what you should be saying. This means identifying and communicating your true value in the simplest and most elegant way possible.
Why Invest in Core Messaging?
The power of effective communication cannot be overstated. Core messaging is the foundation of your brand’s identity, and it’s crucial that you get it right.
By investing in core messaging, you’ll achieve:
- Faster comprehension of your core promise
- A consistent brand voice across all channels
- Improved brand awareness and recall
- Enhanced customer engagement and loyalty
- Increased conversions and sales
Whether you run a traditional web business, or are in the Web 3 space, it’s all too easy to overlook the importance of making a powerful first impression with those first few words.
If your core message is anything short of excellent, you’ll leave a disappointing first impression.
And if your messaging is inconsistent, it can leave your community feeling confused and disconnected.
“Something that’s stuck with me since working with Nick was his insistence on maintaining clarity of voice and purpose, always with the customer in mind. But his ability to teach us how to do that made the real difference. Our success today is certainly based, in part, on Nick’s guidance.”
Jay Steinfeld, Founder/CEO, Blinds.com
What Can You Expect from My Core Messaging Services?
Together, we’ll dive deep into your brand’s essence, mission, and values to craft a clear and compelling narrative that speaks directly to your target audience’s needs, desires, and pain points.
I’ll then compress that narrative into core messaging that can be used across all channels.
My Core Messaging Services include:
- Discussions to uncover your unique selling proposition (USP)
- Target audience review to understand their motivations, preferences, and behaviors
- Customized messaging strategy tailored to your brand’s goals and objectives
- Polished and persuasive messaging suggestions for your website, social media, and presentations
- Comprehensive review and refinement process to ensure maximum impact and consistency
“In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He’s able to find substance when others see just fluff, and can cut right to the core of the issue.”
Seth Godin, bestselling author
Why Choose Me as Your Core Messaging Consultant and Writer?
I wrote my first website in 1995, and have been working fulltime in the online space since 1997.
Since them I have worked with dozens of companies and organizations to help optimize their messaging and the performance of their websites, email, social media and more.
My principal skill set is as a copywriter. But I have always believed that the most important and impactful application of that skill has been to reveal and express a client’s core messaging.
“The best writers are also clear thinkers who can distill complex issues and processes into something entirely more manageable. Nick does this well as a writer, certainly. But his talents apply more broadly to business as well. He has a real talent for seeing through the clutter, and recognizing what works and what doesn’t work when marketing online.”
Ann Handley, Chief Content Officer, MarketingProfs.com
If you want to set up a call to talk about how I can help with your messaging, please reach out to me through my Contact page.
“Ninety minutes expert chat with Nick Usborne provides more insights than a full day at most marketing conferences. He is an accomplished online marketer and copywriter, a passionate, brilliant consultant, and (crucially) a dream to work with.”
Justin Deaville, CEO, Wordtracker