In a World Swamped With AI-Generated Copy, it Pays to Both Lean Into AI Technology AND Be More Human.

In 2025 we’ll see more and more copy and content being generated by AI tools like ChatGPT.

To protect your future as a copywriter or content writer, you’ll need to set yourself apart.

How? First, become an expert in using these AI tools.

Second, stand apart by doing what AI tools can’t do… which is to write copy that expresses the emotional complexities of being human.

I offer three courses that will help you achieve this:

Futureproof Copywriting – I show you how to weave a layer of Emotional Intelligence into copy and content written by AI.

Conversational Copywriting – Learn how to make emotional connections and build trust by using simple, non-salesy language.

Selling With Stories – I share the magic of how humans connect at a deeply emotional level by sharing stories.

These courses will give you the skills to rise above anything written by AI tools like ChatGPT.

Coaching for Futureproof Freelancers

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6 Weeks of One-on-One Coaching That Will Turn AI Into a Force-Multiplier for Your Freelance Business

AI is changing the freelance world for all of us. There are negatives to avoid, and positives to embrace.

And one thing is certain… None of us can stand still and expect to thrive in the years ahead without addressing this new reality.

My 6-week, one-on-one coaching program will show you how to avoid the many pitfalls of AI, and use it as a force-multiplier for your freelance business.

Learn more about the program here…

My courses for online copywriters & content writers

Futureproof Copywriting

Power up your copy and content with Emotional Intelligence.

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Conversational Copywriting

Conversational Copywriting is the future of selling online.

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Selling With Stories

The best way to engage with your
readers is to sell with stories.

More about the course…

How to Write Better Headlines

Master the headline and you master the entire page or screen.

More about the course…

Services for freelancers and businesses

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One-on-One Coaching

My coaching service for ambitious freelancers who want to achieve a whole lot more.

My coaching service…

Core Message Optimization

Ask me to optimize your company’s core messaging, across all media. Web 2 and Web 3.

Message optimization…

Get this FREE 8-page introduction to Futureproof Copywriting when you sign up for my newsletter.

free introductin to Futureproof Copywriting

The rise of AI tools like ChatGPT represent a challenge to our profession as digital copywriters and content creators.

In the face of these technological advances, how can we thrive as professional writers?

First, we need to lean into AI and use it to our advantage.

Second, we need to differentiate our work from AI output by infusing our writing with Emotional Intelligence.

This simple, 8-page introduction walks you through these steps.

Sign up NOW and I’ll send you a link where you can immediately download your free report.

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