I get into conversations with a lot of freelancers, many of them just starting out.
And one thing I notice again and again is that freshly-minted freelancers often struggle to articulate exactly what their specialty should be.
- B2C or B2B?
- Which industry niche, if any? Financial, health, industrial, travel, other?
- What kind of writing specialty, if any… sales copy, email, content marketing, social media writing?
It’s important to have answers to these questions. Without answers, you’ll often feel you have no real foundation. It becomes hard to articulate your position and your value to prospective clients.
In other words, if you aren’t completely clear about where you stand, and what you stand for as a freelancer, you going to have a lot more trouble marketing yourself and finding good work.
Read the full post…It’s not always easy finding the sweet spot for your freelance business.