Do I believe in the power of positive affirmations?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

Until now my video posts have been focused on the short-form courses I’ve created over the last 12 months. These are the topics that have been generating the most questions, so that’s where I have been focusing my attention.

But… it’s time for a little variety.

I’ve dusted off a question about an ebook I wrote several years ago – Affirmations for Freelancers.

I answered the question by email, back when I received it, but thought I’d share what I said.

Here’s the original question, from Richard:

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Can I use stories to sell my own services as a freelancer?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This is a question from Colin who has recently completed my course on Selling with Stories.

He asks, “You talk a lot about using stories as a way to help companies connect with their customers and prospects. But how about us freelancers? Can we use stories too, to sell our own services?”

Absolutely you can.

And if I failed to address this in the course, that’s an oversight on my part.

I use stories myself.

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It’s not always easy being upbeat on demand. It may even feel a little fake. But…

Upbeat group showing forced positivity

Whether I’m speaking on a stage, giving a live webinar or producing video-based training materials, I often encounter the same criticism…

“Nick, you don’t sound upbeat enough!”

And here’s a quote from a review for one of my courses:

“Lots of good stuff worth thinking about. I did find Nicks voice a bit ‘sleep inducing’ but otherwise clear. Thanks.”

Ouch. That’s not good. Feedback like that I take seriously.

In fact, before recording a lesson or lecture, I usually go through a series of physical, voice and mental exercises… all designed to give me a little more of an upbeat feel when I speak.

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Listening to your readers and customers is good. Being smug about it isn’t.

arrogant man about to fall

Last week I wrote about how I’m putting together a new course on writing headlines for web content, social media and email marketing.

At the end of the post I asked readers to email me with their suggestions on what should be included in the course, and which questions about writing headlines they would like to see answered.

When I extended the invitation, I was thinking maybe I’d pick up on a few points and questions I might have missed. Truth be told, my slide deck was pretty much done and I was almost ready to start recording.

I just wanted to be sure I hadn’t missed anything big or obvious.

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Successful people don’t dabble.

don't dabble, be an expertGenerally, I’m not a big fan of dissecting what “successful people” do.

The promise implicit in “doing what they do” is that you’ll become successful too.

I think the road to success, however you choose to define it, is more complicated than that. A path taken by one person may not be the right path for you.

So let me qualify my headline by saying, “When I find myself dabbling, it’s a sure sign I’ve wandered off my own path to success.”

In other words, this is what’s true for me. It may or may not be true for you. (But I suspect it might be.)

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Self-respect is a cornerstone of freelance success.

Self-respect and looking good.The Merriam-Webster dictionary defines self-respect as:

1: a proper respect for oneself as a human being
2: regard for one’s own standing or position

I come across the term myself most often when I’m about to set off on some chore or other and my wife asks, “Are you going out like that? You should have more self-respect.”

She has a point. I’m sometimes a very scruffy dresser, particularly at weekends. My most comfortable clothes and shoes are generally old. Sometimes very old.

Last year a young man at a local store stopped scanning my groceries half way through, just to check that I had enough money to pay for them. I’m guessing it was because, judging by my scruffy weekend clothes, he thought I was down to my last few dollars.

That said, I don’t make the same impression professionally.

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