As a writer, marketer and product creator, I find myself working with AI every day.
I use it for research, ideation, outlining, proofreading and more. I can barely imagine getting my work done without AI.
And yet…
Freelancing
Don’t be fooled by the “slowdown” in AI news and progress.
For much of this year, AI has been front page news. On top of that, new and more capable models and model versions were being announced on an almost weekly basis.
But now, things seem a little quieter.
When we read about AI in mainstream media, it’s often speculation about an AI bubble. And there’s plenty of chatter about Large Language Models – LLMs – hitting a ceiling, or at least a major slowdown, when it comes to new advances.
OK, you may think, time to relax. This AI thing isn’t going to take over the world – or my job – after all.
Not so fast.
Why use AI writing tools like ChatGPT when you can do better work on your own?
The question in the headline was asked by a good friend, and highly-regarded copywriter.
It’s a totally legitimate question. As professional copywriters we can write better than any AI, and we naturally infuse our work with emotion… because we know it works.
So… if we can do all that on our own, why do I recommend that people dive into AI, use tools like ChatGPT, and then infuse the AI output with Emotional Intelligence?
Why make it complicated? Why not just carry on as normal?
It’s time to step out from behind the curtain, and be more human.
As a freelancer, I am my brand.
I’m me… the good, the bad and the less-than-perfect.
Human, through and through.
I do my best to keep the less-than-perfect parts to myself. But even if they peek out from behind the curtain from time to time, that’s not so bad.
It just shows I’m real.
More specifically, it shows I’m not an Artificial Intelligence.
3 Ways to diversify your digital copywriting services in the age of AI.
This year we’ll see some significant advances in the field of AI. And yes, some of those advances will impact our work as freelance copywriters.
It’s time to lean in and get ahead of the curve.
You need a plan. And that plan can’t be “Sit tight and do nothing”. The way things are, you can get ahead and profit from the rise of AI. Or you can fall behind.
There’s no middle ground. Sitting tight means falling behind.
Why my own writing process now includes both ChatGPT and Emotional Intelligence.
Emotion is at the core of great copy. This has always been the case… before AI, before the Web, before computers.
Great copy touches its readers at an emotional level.
Why? Because as consumers we buy based on our feelings. We buy the car that makes us feel good. We buy the pair of shoes that makes us smile. We buy the video game that gives us pleasure.
Every purchase is triggered by emotion. Once we have decided we want something, we will often turn to our more rational selves to justify the purchase.