Tap into the power of radical responsibility.

freelancer in the driver's seat

I’m not the first person to talk about this approach to life and work.

But I have been applying it to my own life and career for longer than most people. Decades. I’ve also been teaching it to my kids from an early age.

What is “radical responsibility”?

At its simplest, it’s about taking responsibility for the circumstances and situations in which you find yourself.

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When you’re lost in the forest, and a digital marketing expert offers to help…

If you have a business, or you advise or write for business, the web can be an amazing, but thoroughly confusing place.

Whether you want to learn more about email marketing, sales funnels, social media or chatbot marketing, there are a thousand experts ready and waiting to help you.

The trouble is, which experts should you follow? Which one teaches or offers the approach that will work best for your audience?

And, of course, you have to figure out which are the true experts, and which are the weekend gurus who likely know less than you do.

Here is my take on this, in three steps.

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Focus on long-term goals, and choose some scary ones.

At this time of year, I always spend a few days reflecting on the year that just passed, and thinking about the year to come.

This year, before thinking too much about what’s to come in 2021, I looked back further than just last year.

In fact, I looked back at the last 10 years.

In particular, I wanted to take a look at the new ventures and projects I had embarked on, and see which of them worked out the best.

Two main takeaways…

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Adjacent possibilities for freelancers who want more.

 

This post is based on a one-hour presentation I have given a couple of times this year.

I won’t try to include the full hour of information, or the 29 slides.

But… I hope to communicate the value and power of adjacent possibilities for freelancers.

To start with… what does that even mean?

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It’s not always easy finding the sweet spot for your freelance business.

Truth in freelancing

I get into conversations with a lot of freelancers, many of them just starting out.

And one thing I notice again and again is that freshly-minted freelancers often struggle to articulate exactly what their specialty should be.

  • B2C or B2B?
  • Which industry niche, if any? Financial, health, industrial, travel, other?
  • What kind of writing specialty, if any… sales copy, email, content marketing, social media writing?

It’s important to have answers to these questions. Without answers, you’ll often feel you have no real foundation. It becomes hard to articulate your position and your value to prospective clients.

In other words, if you aren’t completely clear about where you stand, and what you stand for as a freelancer, you going to have a lot more trouble marketing yourself and finding good work.

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Good news for freelancers: The gig economy is evolving in your favor.

Gig economy for freelancers

The only upside to living a full hour away from my dentist is that I have plenty of time to listen to podcasts in the car.

Two pieces of good news from today’s trip.

First, no cavities.

Second, I listened to an episode of Jacob Morgan’s podcast in which he interviews Steve King.

Jacob Morgan is a best-selling author, speaker and futurist, focusing on the future of work.

Steve King is co-founder of Emergent Research, which tracks the future of small business and independent work.

During the podcast they have a wide-ranging discussion about the state of the gig economy and its future.

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