As a writer, marketer and product creator, I find myself working with AI every day.
I use it for research, ideation, outlining, proofreading and more. I can barely imagine getting my work done without AI.
And yet…
Copywriting
Level Up Your Copywriting Game with Some Advanced AI Techniques
[NOTE: In my last post I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 Pro with Deep Research to research opportunities for copywriters working with AI. It took a bit of back and forth, but I’m happy with what we finally came up with.]
This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.
We’ll look at some more advanced techniques and strategies that will help you unlock the full potential of AI and stay ahead of the curve.
Ride the wave or be drowned by the wave!
Empathy Mapping is An Essential Tool for Futureproof Copywriting
[NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.]
While AI tools like ChatGPT have revolutionized content creation, the human touch remains irreplaceable.
At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. Rooted in emotional intelligence (EI), empathy mapping is a pathway to creating authentic, impactful copy.
As I often say… If you don’t know who you’re talking to, how can you know what to say?
Don’t be fooled by the “slowdown” in AI news and progress.
For much of this year, AI has been front page news. On top of that, new and more capable models and model versions were being announced on an almost weekly basis.
But now, things seem a little quieter.
When we read about AI in mainstream media, it’s often speculation about an AI bubble. And there’s plenty of chatter about Large Language Models – LLMs – hitting a ceiling, or at least a major slowdown, when it comes to new advances.
OK, you may think, time to relax. This AI thing isn’t going to take over the world – or my job – after all.
Not so fast.
The advantages of being a slightly older copywriter.
OK, so maybe I’m a little beyond being a “slightly” older copywriter. That’s what happens when you’ve been writing copy for over 45 years.
You also bump into something else at my age… ageism.
Yup… there is a fear among some prospective clients that I’m too old. I’m not sure what I’m too old for – or why – and so far I’ve been too polite to ask.
But yes, it stings when people look at you and make assumptions about your ability to do good work.
I take a contrary view (shocker!).
5 Valuable AI Use Cases for Freelance Copywriters.
I still hear people saying things like, “AI can never write as well as a human copywriter.”
Or, “I asked ChatGPT to write an article, and it was terrible.”
Respectfully, these people are missing the point.
Just because AI can’t entirely replace the full set of skills of a human writer doesn’t mean it can’t be valuable.
Look at this through a different lens…