I was particularly interested by what I heard from those people who had high-level, professional careers behind them and were now on the verge of starting a freelance business.
Here is the part that got me thinking. Several of those people seemed to assume that they had to get started on the bottom rung of the ladder as a freelancer. It’s as if a switch in careers somehow required that they start over and look only for low-paying, low-challenge projects.
Well, I don’t think that is necessary.
If you have some solid business experience behind you, why not start closer to the top?
OK, so you don’t yet have a ton of experience as a freelance writer or copywriter. So your first client probably won’t be with a sophisticated direct-response company that is used to working with A-level copywriters.
But you do have business experience, which is something a lot of those hotshot copywriters don’t have. So you can approach large companies and pick up plenty of writing and copywriting work that isn’t all about maximizing conversions on sales pages. Maybe it’s a case study, a series of White Papers, a monthly e-newsletter, editorial content for their website…and so on.
For those kinds of jobs, you don’t need to be an A-list copywriter. But you can ask for a fat fee because of your business experience. Large and medium sized companies like working with writers who understand business, speak their language and understand their culture.
Never position yourself as a beginner. Never behave like a beginner. Think of yourself as the person you were at the highest position you held in the business world, and behave like that.
Be that top-performing person, carry that persona and confidence into the world of freelancing, and position your services as top-end, close to the top of the ladder, starting on day one.
Can’t do that? Sure you can. You would have done it as an employee if your boss had told you to.
So why not do it for yourself?
About the author: Nick Usborne is an online writer, copywriter, author and coach. Read more…