In the world of social media, you need all the resources you can find to create quality, original web content.
It used to be that you could simply fire up your keyword search tool, find some strong keywords, and then write and optimize new content pages based on those keywords.
Those days are now gone.
Today, you need to create quality, original content that not only pleases Google and the other top search engines, but also wows your readers.
Yes, Google is now looking much harder at your content pages. Thin pages, duplicate pages and low-quality pages will fail to get ranked and, even worse, damage the listing positions of all your site’s pages.
In other words, you now need to shift your focus when you sit down to write web content. You have to think more in terms of quality than quantity. The old content-farm approach is dead. Creating optimized, low-quality content pages by the truck load will no longer work.
And this isn’t just about Google and its recent updates.
The rise of social media has made our websites and their content a whole lot more transparent. Your readers will give your pages a thumbs-up or a thumbs-down, according to whether or not they choose to share those pages through Facebook, Twitter and their other social media channels.
And readers who love social media generally do not love an unchanging diet of long, text-only content pages. They are also looking for multimedia elements to share – like images, videos, slide shows and infographics.
It is this shift in the demands on content writers that I address in my book, 101 Web Content Ideas, Tips and Resources.
I’m a content writer myself, and have been since 1995. I have written thousands of content pages both for my clients, and for my own websites.
And yes, I am applying all the tips and ideas you’ll find in this book.
But the book isn’t just about content ideas, tips and best practices. It also includes information on the many tools you can use to find out exactly what kind of content your readers are looking for right now.
And these aren’t just keyword search tools. The rise in social media has given birth to terabytes of reader data, and dozens of online tools that can help you identify exactly the topics and approaches that are driving social media interaction right now.
Originally published by Wordtracker.com, this is a 152-page book, with 101 ideas, tips and resources – all of which can help you delight your readers, and get your content shared enthusiastically through social media.
Update: This ebook was formerly for sale through the Wordtracker website, but not any more. I have yet to set up a shopping cart for it on this site. If you would like a copy, I can make that happen “manually”. Step one is to email me at nick@nickusborne.com and let me know you would like to buy a copy. ($14.95).