Recently I published a new course for online content writers and copywriters.
It’s called Web Content Optimization.
It’s a short, video-based course at a very low price point. And that means a lot of people not only got the course, but also completed it within two or three days.
And here’s the best part. People are already using what they learned to reposition themselves as optimization experts and charge higher fees.
Here’s what Steve Maurer had to say…
“Looks like I’ll be using what I learned in this course for a new client. They have an existing site, but want me to optimize it for their readers. I should be getting back the cost of the course on the very first job – many times over. Definitely a good ROI!” – Steve Maurer
Steve has jumped on a simple truth that I have leveraged to my own advantage for over a decade now.
Clients will pay a certain amount for copy and content from regular freelancers. But they’ll pay up to twice that amount if you simply position yourself as an optimization expert.
In other words, instead of saying, “I’m a web content writer”, you say, “I’m a web content optimization expert”.
By changing those two words at the end you dramatically increased your perceived value in the eyes of the client.
Content writers are two-a-penny. Content optimization experts are much rarer and more valuable.
And as Steve discovered, all it takes is a $30 investment and three hours of video training to transform you from one type of writer to another.
It’s all about the “perception of value”. The more valuable you appear to be in the eyes of your prospects and customers, the more they’ll be willing to pay you.
But this is just the start of Steve’s journey.
Once he has optimized the existing pages on his client’s website, he can turn around and ask a few questions like these…
- “Would you like me to optimize your blog posts for social media?”
- “Would you like me to create some new pages, optimized to attract inbound links?”
- “Would you like me to create a page optimized to generate new business leads?”
And so on.
As soon as he established himself as an optimization expert, he opened the door to creating a whole lot of new work for himself with that client.
He can also now go back to old clients and offer the same promise and service.
And he may want to take a fresh look at his website. Perhaps it’s time to upgrade his own messaging on his home page. Perhaps he should clearly position himself as a web content optimization expert.
The point is, all of us need to differentiate ourselves. We need to separate ourselves from our competitors. And we need to do it in a way that increases our perceived value in the eyes of our clients and prospective clients.
And as Steve has discovered, the “optimization” approach is a fast and easy way to do just that.
You can learn more about my course, Web Content Optimization, here…
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