AI

If you’re worried AI might threaten your future as a copywriter, it’s time to get futureproofed.

by
on the beach, a happy future

Who’s opinion should you listen to?

Always a tough question. Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters.

At one extreme, there are those who claim AI is just hype, a passing fad, and that it will never replace human writers.

At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years.

The truth, as it almost always the case, lies somewhere in between.

Read the full post…

How stories add emotional appeal to your AI-assisted copy and content.

by
the power of stories in copywriting

I use GPT-4 every day. I use it to brainstorm ideas, research topics, come up with content suggestions, and to outline longer-form content.

Once I’m done researching and outlining with GPT-4, I open up Nick-4 and look for ways to add Emotional Intelligence to whatever I’m writing. (Yup, Nick-4 is me.)

In other words, I’ll never just start writing based on the output of GPT-4 alone.

AI tools are great for improving our productivity, but they’re not good at genuine empathy, cultural sensitivity, or nuanced emotions.

They’re not human.

One of the best ways to add the human touch is to tell a story or two.

Read the full post…

3 Ways empathy will help futureproof your copywriting career.

by

The third domain of Emotional Intelligence is Social Awareness.

And a big part of Social Awareness is feeling empathy for others.

We feel empathy when we open our ears and our hearts, and walk in the shoes of other people. We feel what they feel.

This is easier said than done.

When it comes to truly understanding the feelings of someone close to us, or just like us, we can score reasonably well. On a good day!

Read the full post…

5 Reasons why Emotionally Intelligent writing sells more.

by
showing empathy

AI is the big thing right now.

And while tools like ChatGPT are incredible in many ways, there’s one thing they’re really, really bad at.

Emotion.

Bots don’t do emotion.

They definitely don’t write with emotional intelligence.

For a start, they have no first-hand experience of emotions. Lines of code can’t fall in love, or laugh.

And they can’t feel empathy for others. Lines of code don’t care about people, and how they feel.

Read the full post…

Why my own writing process now includes both ChatGPT and Emotional Intelligence.

by
Writer using ChatGPT to write copy and content

Emotion is at the core of great copy. This has always been the case… before AI, before the Web, before computers.

Great copy touches its readers at an emotional level.

Why? Because as consumers we buy based on our feelings. We buy the car that makes us feel good. We buy the pair of shoes that makes us smile. We buy the video game that gives us pleasure.

Every purchase is triggered by emotion. Once we have decided we want something, we will often turn to our more rational selves to justify the purchase.

Read the full post…

How to avoid the “echo effect” when working with AI.

by
Robot AI writing at desk by window

By now, pretty much every writer and copywriter on the planet will have used a tool like ChatGPT as a writing assistant.

Some writers use AI just to help outline their work. Others use it to complete full drafts.

Other tasks that are really well suited to AI include things like brainstorming and market research. This takes us beyond just the task of writing, and can help us learn more about the products and services we’re writing about.

Working with an AI is like having a super-smart assistant working with you on every project.

But there’s one big downside…

Read the full post…