Finally, I’m bringing all my writing under one roof.

I first published this site in about 2001, and then, over time, created a bunch of separate sites.

In spite of my always advising other people not to do this, for some reason I decided it would be a good idea to create a new website for each new topic area I began writing about.

Looking back, I should have followed my own advice and published as much as possible right here, at nickusborne.com.

Well, I’m mending my ways. As of now, pretty much everything I write will appear here, on my blog, on the home page of this site.

In my own defence, back when I first created the site, there were no blogs. And when blogs did appear, there was no way to incorporate them into your website. That’s why I created my blog on Typepad.

So my mistake is that I didn’t change with the times, and bring the blog over here sooner.

What can you expect to find here?

All the stuff I like to write about, which includes…online copywriting, writing web content, SEO, freelancing, social media, and more.

Yes, it’s a bit of a mixed bag. And maybe that mixture of interests was an influence behind my creating a new site or blog for each new topic. I didn’t want to confuse everyone.

Does it make it tougher to build a clear brand if you write about multiple topics? It probably does.

But this is who I am. I do have multiple areas of interest and experience. And it’s crazy for me to keep creating new sites and updating them, each time I find a new topic to write about.

This is it. This is where I’ll be writing from now on. You can follow the navigation links at the top to find my various programs, books and ebooks.

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2 thoughts on “Finally, I’m bringing all my writing under one roof.

  1. I agree. For years I’ve heard people talk about running 100, 200 or even more websites. Oy! I can’t imagine managing that many logins and updating all the plugins, etc. I understand the targeting aspect, but you can drive traffic to a page as well as a site.

  2. Nick,

    I just went through the same throes of combining everything under one site with my healthy home biz and family fitness sites. I realized there was enough of an overlap audience and it was too difficult to keep up social media, fresh content, etc. for both of them. By combining them, the Google traffic has already increased significantly for each site and I’m getting more traffic for my keywords. I still haven’t fully integrated – one is still a subdirectory. But I’m getting there.

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