A lot of freelance businesses are based on a single goal or focus.
For example, a freelancer might set up in business to write web content for companies in the travel industry.
There is nothing wrong with that, so long as you keep coming up with fresh ideas. New ways to market your business, new types of content to offer your clients, different types of clients to approach, new ideas on how to make your website or blog work harder. And so on.
At another level, I know a couple of freelancers who recently came up with a neat idea. Both are freelance writers and copywriters, and both have their own businesses and websites. But they got talking together and had a completely different idea.
Now they have launched a joint website offering a service to companies that want to have a blog, but don’t know how to get started or create compelling posts.
Will this joint idea take off and work for them? I hope so. But I don’t know for sure, and nor do they.
But even if it doesn’t work out, I know they will both do well. Why? Because they are the kind of people who keep coming up with fresh new ideas, and they have the courage to give them a try.
The bottom line is that having new ideas is fun. It’s like being a kid again, looking into an open toy box. (As adults we have lost much of our ability to have new ideas and play, and that’s a shame.)
Any time you start to feel a little bored with your routine as a freelancer, it’s time to have some new ideas.
Do you have to? Even if your freelance business is doing just fine?
I think you do, for a couple of reasons.
First, just because your business is doing fine now doesn’t mean it will be doing fine next year or in five years. You have to stay light on your feet. And playing with new ideas makes it more likely your eyes will be open to new opportunities.
Second, having new ideas keeps your mind active and fresh. It makes it fun to get up in the morning.
Finally, remember that as far as your clients are concerned, having ideas is part of your job description. They pay you not only to write, but also to have ideas.
Well, if you do it for your clients, why not do it for yourself as well?
And as I said, the best part of this is that having and exploring new ideas brings a lot of fun into your work and your life. And that’s a good thing.
So…what ideas have you had lately for your own freelance business?
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About the author: Nick Usborne is an online writer, copywriter, author and coach. Read more…