If you’re an author, you probably have a website.
And if it’s like the typical author website, it’s what I call Author Platform 1.0.
In other words, it’s old-school, with 20 pages of content or less. Or to put it another way, it’s a brochure for your books.
And if you’re not sure what I mean by the word “platform”, it’s the word publishers use when asking you if you have an audience…a large group of people you can reach out to when it comes time to sell your books.
Back when I had my first book published in 2002, by McGraw-Hill, they were very keen to ask about my platform. They wanted to know I had an audience ready and waiting for publication day.
And back then it worked fine to create a ten-page author brochure online…Author Platform 1.0.
It worked.
But it doesn’t work anymore. For two reasons.