Cold calling is hard.
Yes, a small proportion of freelancers find cold-calling easy. But for most of us, reading through our list of prospects, reaching for the phone, dialing the number, and then doing our best to pitch our services is one of the hardest tasks imaginable.
It’s hard because we know that more often than not our prospect will say no.
And when they do say no, we feel bad. We feel we have failed. And on a personal level, however professional we try to feel about the experience, we feel rejected. We are not good enough. Our prospects have found us to be inadequate and wanting in some way.
In a quite different way, it’s tough for your prospect as well.
First off, she has been interrupted. When her phone rang she was busy doing something else. Her mind was in a whole different place.