Whether you are a freelancer, consultant, coach or any other kind of service provider, you’ll never close the sale on your website’s home page.
The purpose of your home page is not to make the sale. Its purpose is to hook and engage your first-time visitor.
You need to write and design a home page that makes your visitor feel…
“Yes, I’m in the right place, and the 20 words I have read so far make me feel confident enough to check out some other pages on this site.”
If you can’t quite see that in your mind’s eye, let’s look at the shop window analogy.
As you are hurrying down the sidewalk, on the way somewhere else, you find yourself in front of the shop window of a clothing store.
Something about the display hooks you and makes you stop, even if you are in a hurry to be elsewhere.