When you catch a lucky break, make the most of it.

lucky breakIn last week’s post I talked about my first big speaking engagement. (If you didn’t read that post, I suggest you do so now. Today’s post is a follow-up or continuation of that one).

That invitation to speak came my way out of the blue. It was a lucky break. And when invited to speak, I said yes.

That was my first talk in front of a large crowd – about 700 people, as I recall – and I can’t say it was my best presentation. Actually, it was my worst. But it was good enough to get me invited back to another conference, and then another, and then another.

For a few years I was speaking on an almost monthly basis. My copywriting and consulting business grew out of those events. That is how I met my best prospects, and how I got to make a good first impression. It’s also how I got to meet and network with a lot of smart people in this industry.

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