The power of vertical networking.

networking for freelancersA while back I was interviewed for a book on networking. My first response was, “Hey, I don’t network. I hate that stuff.”

In other words, you won’t catch me dead shaking hands and passing out business cards at a local Chamber of Commerce breakfast meeting. Nor do I cold call. Nor do I wander around conferences with my hand thrust out saying, “Hi, my name is Nick Usborne.” It’s just not part of my character.

I guess that was my view of “networking”.

But as I started writing, answering each of the interview questions, I realized that I network as much as the next person. I just go about it a different way.

The more I think about it, we all network, one way or another. If you think this doesn’t apply to you, just make a quick mental tally of the people you know in your industry. People you have worked with, exchanged emails with, met somewhere.

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Monday Spark: Don’t have time to network in person? I bet you do.

hand grinder networkingOne of my Christmas gifts this year was a hand coffee grinder. This is a great little device for grinding coffee beans by hand.

Why bother when I have an electric grinder? Because from time to time I like to actually pay attention when I make coffee. Instead of being a process that is automated and rushed, making coffee becomes something I focus on, pay attention to, and enjoy. I can feel the beans being crushed as I turn the handle. The experience becomes real and physical…something I am doing, rather than something I get done by a machine.

Anyway, I posted a photo of my coffee grinder on my coffee site, and within minutes someone left a comment.

Here is what he wrote:

“Very nice article but I must say manual coffee grinding is a thing of the past. With all these improvements in technology everything is going automated. Burr coffee grinders are in and manual coffee grinders are out!”

Someone else wrote:

“Nice idea, but I don’t have time for that.”

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Monday Spark: Networking makes you feel good.

enjoy your networkAs a freelancer it’s almost impossible to achieve any significant level of success by hiding behind your desk all the time.

You need to build a network of people to connect with, a group of business friends who can help and support you. (And you’ll do the same for them.)

Build a strong enough network, and you’ll find you no longer have to spend much time looking for work, because most of your work will come to you through referrals, via your network.

Who are these magical people?

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