I work with companies from a variety of different industries, and I also keep an eye on what other companies are up to. In other words, as well as being a writer for the web, I’m also a student of the web.
And here is what I see…
Most companies finally “get it” when it comes to what they should be doing on the web. They pretty much understand what their websites can do for them, and why the web is different from offline media. That isn’t to say they couldn’t improve their websites. 100% of businesses online could improve their websites.
But when you take a look at their social media channels, it’s a whole different story.
Most companies don’t get social media at all.
(Stick with me, we’ll get to the topic of creating mobile apps in a while…)