I’m working on a whole new project. Pretty much an entirely new business.
To help me build everything, I’ve been using a Custom GPT, which has a knowledge base of everything I have been doing for the project so far. In other words, it knows as much about the business as I do.
For fun, I asked it to make up an origin story for the company. Something fun, and maybe a little tongue-in-cheek.
Twenty seconds, later I had the full origin story.
Whether your community is on Facebook, LinkedIn, Slack, Telegram, Discord, or on some other platform, many of the challenges remain the same.
If you have any history in community building, you know how fragile communities can be. Sometimes a community starts to lose momentum and energy. People run out of things to say. Or one or two members start arguing. And so on.
The key to keeping everything under control, with a positive vibe and forward momentum, is to apply a high level of emotional intelligence to your work as a moderator.
In this post we’ll look at just 4 issues that impact online communities, and how applying a high level of emotional intelligence can make a big difference.
As you can imagine, I’ve been playing with ChatGPT and GPT-4 for a while now.
I’ve been using GPT as a brainstorming buddy, a research assistant, a first draft copy and content writer, a social media writer… and more.
Honestly, it’s incredibly good. Mind-blowing really, when you consider where this technology was just a few months ago.
This time I asked GPT-4 to write me a 40-page Kindle book I could publish on Amazon.
The title of the book is… Brain Sharpeners: 48 Natural Foods That Support Brain Health
It’s tricky making predictions.
But I’m pretty sure there’s going to be a lot more short-form copywriting in the future.
I believe this to be true for two reasons… one is physical, and the other is more connected to our changing lifestyles.
Let’s start with the physical reason.
Shut up and listen to that radio ad.
Shut up and watch that TV commercial.
Shut up and read that magazine ad or direct mail promotion.
This is the nature of traditional advertising. It’s one-way. You’re broadcasting a sales message to an audience that can’t talk back, or write back.
No wonder advertising is such a hit or miss affair.
No wonder response rates are so low.
Think about it… Nobody likes being told to shut up and listen.
(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)
I got an email from Sally, who has taken my course on Web Content Optimization.
She asks:
“I’m working with a client who wants me to create a lot of new content pages. Which is great. But as I look through their site I see a lot of existing pages that could be improved. Should I mention this? Is there a benefit to improving existing pages?”
I love this question. Mainly because nobody has ever asked it before!
And the answer is yes, there is huge value to improving old content.
The older that content is, the more important it is to update it and improve it.
Here are a 3 things to watch for and to do…