Every week I seem to find an article, post or tweet that mocks social media experts.
Granted, most of these pieces are written by social media gurus themselves, who are anxious to separate themselves from this influx of new competitors.
As I say in the video below, there are two sides to this story.
Yes, in one respect these gurus are right. A lot of people claim to be experts, based only on their own, personal familiarity with various social media sites.
But they are also wrong, because there are also plenty of other people who are taking the trouble to dig deeper and learn the skills of true social media marketers.
It’s these hard workers who offer the greatest value to companies that want to start using social media to market their products and services, and engage more deeply with their customers.
In other words, you don’t have to be a talking-head social media guru in order to deliver real value to your clients. In fact, most companies are looking for the hard-worker, and not the guru.
Watch the video and let me know what you think.
If you would like to listen to me be being interviewed about the growth in opportunities for trained social media experts – and how you can get the training you need — register here. (The live call was on January 19th, but you can still listen to the recording once you have registered.)
And you can learn more about my program here… How to make Money As a Social Media Expert.
About the author: Nick Usborne is an online writer, copywriter, author and coach. Read more…