Popcorn Content is a short book about writing social media content.
Read it and learn how to write short-form content that hooks, compels and engages.
Whether you are writing a tweet, an update intro for Facebook, a post headline for Google+, a comment for Pinterest, or a title for a YouTube video…you need short content that pops.
Is writing this kind of short content really a separate “craft”? Absolutely it is. The social media environment is fast-moving, and whatever you say or share not only sinks into the flow really quickly, but is also in constant competition for attention.
Whether you are trying to hook readers, or engage in conversations, your social media content has to jump off the page.
That’s what Popcorn Content is all about.
Your social media text needs to be front-loaded with the most powerful words and ideas. It needs to hook readers quickly before you lose their attention. It needs to be intriguing and immediate, so readers click through to read more. It has to be worth sharing, and easy to share.
In short, it’s a whole different way of writing.
So what’s with the “popcorn” thing?