Recently Ken McGaffin of Wordtracker interviewed me about the craft and art of writing great headlines for web content.
As always, I spoke for too long, so we had to divide the interview into two separate videos. In addition, these aren’t the most finely produced of our videos. I think I sat way too close to the camera!
That aside, we covered some interesting ground.
Too many web content writers pay scant attention to writing a great headline. This is a problem, because headlines have a huge impact both on how many people actually read your content pages, and on how widely shared those pages are through social media.
Here, in two parts, is what we talked about:
Part One:
Part Two:
For more on the craft of writing web content headlines, check out my new ebook, Killer Headlines for Web Content.
About the author: Nick Usborne is an online writer, copywriter, author and coach. Read more…
Nick:
Thanks for posting this interview; great advice on headline writing, well-stated.
Although I have no claim to expertise on that subject, as a long-time writer of haiku I’ve come to see the two disciplines as being very similar in that they attempt to say the most – to evoke a state of mind – in as few words as possible. I’m curious to learn what you think about this concept.
Best regard,
Michael Louis Weissman
CopyLogic
http://wp.me/p13Xoy-na