As freelancers we can get stuck in a rut.
We find a way to make a reasonable income, and then we stick with it.
But the longer we stick with it, the deeper the rut becomes, and the harder it is to break out into new and better directions.
In fact, we soon lose sight of the fact that there are other possibilities beyond the rim of the rut.
After a while we begin to lose heart. Yes, we are making a living. Yes, we have a routine that seems to work OK. But… wasn’t there a time when we thought we were capable of much more?
It’s at this point that we need the intervention of a coach.