3 Steps to making more money as a freelance content writer.

Integrated content marketing

Go to Freelancer.com and you’ll find hundreds of thousands of freelancers competing for millions of projects.

It’s a free-for-all marketplace, and there is a lot of downward pressure on pricing.

Companies know there will be a lot of people wanting to work on the projects they post, so they can sit back and wait for the right writer at the right price.

In many categories this becomes a race to the bottom, because freelancers know the only way they can compete is to keep their prices low.

One of the categories hit hardest by this downward pressure is content writing. And this pressure to write for peanuts isn’t confined just to sites like Freelancer.com. It’s industry-wide.

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Optimize each page of digital content according to its purpose.

Web content optimization.Content marketing is a hot topic, and for good reason.

Content is the lifeblood of most websites, blogs, video channels and photo apps.

A constant flow of new and compelling content gets visitors hooked and keeps them engaged.

What is content? Often it’s an article or a post. But it could be a review or a buying guide. It could be a video, a photo essay or a slideshow. Or an ongoing series of photos on Instagram or Pinterest. Or a podcast or a vlog. It could be a multimedia mashup.

Add together all those new pages, posts, videos, photos and podcasts – plus all the tweets and Facebook updates that are created – and you have hundreds of millions of new pieces of content uploaded each day.

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Optimizing a web page doesn’t mean it has to be all new.

Start from a blank pageClients like to feel they are getting their money’s worth when they pay you to improve on an existing web page.

This is true whether you are writing an online sales page, subscription page or some kind of content page.

In my experience, clients not only want you to completely rewrite the current control, but they also want you to base the new page on a totally new idea.

If you give them a variation on the current page or, heaven forbid, just make some tweaks to what they already have, they become very disappointed and will likely throw your draft back in your face.

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3 Ways to put an extra $12,000 in your pocket every year.

Dog and coffeeAs the end of each year approaches, and the holiday season looms, most of us come up a little short.

We wish we had a little extra money in our pockets. More to save. More to spend on our families over the holidays. And more of a cash cushion so we can sleep better at night.

An extra $12,000 – one thousand more each month – would certainly make a big difference. In fact, for many of us, that extra thousand dollars a month would change our lives.

So how can we do that? Really, there are only three ways.

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Social media isn’t just a hook for your website.

Social media hookHere we are, several years into the rise of social media, and companies still have no clue about what the social web is about.

When I scan through a company’s Facebook page, for example, what I see for the most part are links to its website.

Someone at the company wants to drive traffic to a particular page. So they send out a tweet, or create a Facebook update, or a Google+ post. The social media content is often automatically created, drawing the title and a photo from the site’s web page.

In other words, the social media update is simply a link back to the site, with no intrinsic value of its own.

That’s not social media content. That’s just a hook.

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Why I’m opting out of the content race.

Leaving the raceI don’t like doing things just because I’m told to do them. Or when I’m told I have to do them.

And recently I’m feeling a little pressured to keep adding new posts to this site on an increasingly frequent basis.

Where is this pressure coming from?

It’s coming from the web itself.

Both the search engines and social media favor content that is new and fresh. (How often do you check last week’s tweets or last month’s Facebook updates?)

Also, readers seem to favor content that is fresh and new. There is an assumption that posts and articles that are new are somehow better and more valuable than content that was published last week, a month ago or even a year ago.

More and more the web is about what’s happening right now.

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