I have coached a lot of freelancers, and I often hear the same question, “How can I get more clients?”
When they ask this question, many freelancers are hoping I can provide a simple answer. They want me to provide the “secret” to marketing a freelance business.
To put it a little less kindly, many are looking for the easy button. “Nick, please just tell me which button to press so I can quickly get more clients.”
Then I tell them the truth….that there is no easy button.
I also tell them that even after 30 years as a freelancer, I am still marketing my services and products. I’m marketing myself every day. Marketing isn’t just something you do three or four times a year.
Next they might ask me what my best marketing tactics are. Cold calls? Direct mail? Event marketing? Content marketing? Video marketing?
Well, one or more of the above might be part of one’s marketing mix. But that’s just a small part of what marketing a freelance business is all about.