The importance of pre-selling on your content pages [PRESENTATION]

pre-selling web contentOne way to define the various types of pages on a website is to place them into two main categories — sales pages and content pages.

The purpose of sales pages is self-evident.

But the purpose of content pages is a little less easy to define.

Some content pages are created specifically to attract organic search engine traffic. Others are created to become popular across social media. And a few are created with the specific purpose of informing and educating the site’s readers.

Vaguer still is the connection between the content pages and the sales page.

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