One way to define the various types of pages on a website is to place them into two main categories — sales pages and content pages.
The purpose of sales pages is self-evident.
But the purpose of content pages is a little less easy to define.
Some content pages are created specifically to attract organic search engine traffic. Others are created to become popular across social media. And a few are created with the specific purpose of informing and educating the site’s readers.
Vaguer still is the connection between the content pages and the sales page.