This is Matt Cutts’ idea, as you’ll see from the video below.
He talks for only a few minutes, because it doesn’t take long to share his simple but powerful idea.
Matt changed his life by giving himself a series of 30-day challenges. He went without sugar for 30 days. He cycled to work for 30 days. He wrote a novel in 30 days.
The idea is powerful, because he’s not trying to force himself to do something new for every day of the rest of his life. He is talking about just 30 days. That’s a much less threatening idea.
One of the things he described really stuck with me. He showed a picture he had taken during his 30-day challenge to take a photo every day. He made the point that he remembered exactly where he took that photo, and goes on to say that by doing these challenges he now has far more vivid memories of how each month passes.
