Recently Ken McGaffin of Wordtracker interviewed me about the craft and art of writing great headlines for web content.
As always, I spoke for too long, so we had to divide the interview into two separate videos. In addition, these aren’t the most finely produced of our videos. I think I sat way too close to the camera!
That aside, we covered some interesting ground.
Too many web content writers pay scant attention to writing a great headline. This is a problem, because headlines have a huge impact both on how many people actually read your content pages, and on how widely shared those pages are through social media.