(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)
I got an email from Daniel, who has taken my course on Conversational Copywriting.
He asks:
“Nick, I took your course on conversational copywriting, but still don’t feel comfortable “selling”. I’d love to make a living as a copywriter, but fear I’m one of those people who will never feel comfortable in the role of a salesman.”
Well… if you feel that way after completing the course, I can’t help thinking I have failed you there.
Because the thing about conversational copywriting is that it enables you to sell without taking on the mantle of being a salesman or sales person.
And Daniel, I have a challenge for you.
Because I think you’re a salesman already. In fact, I know you are. You just don’t know it.
We are all selling, every day.
You’re in front of the TV with your partner, deciding on which show or movie to watch. You have a preference. So you try to persuade your partner that your choice is best.
Or you’re trying to choose your next vacation together. She wants to go on a hiking holiday. You want to go to an all-inclusive resort. You both try to persuade the other to change his or her mind. You’re selling – through conversation.
Your teenage kid isn’t putting in enough time on his homework. So you tell him how important it is for his future. Again, you’re making a pitch. You’re giving him a list of reasons why he should work harder today to reap the benefits in the future.
This is conversational selling. We do it all the time, every day.
We do it at home with our families. We do it with friends. We do it at work.
When you use conversational copywriting, you are doing the same thing.
So… Daniel… you’re already selling with conversational… and have been ever since you first told your own parents why you should be allowed to stay out past curfew to go to a party.
It’s now a very small step to transfer those familiar skills over to your role as a copywriter.
That’s what conversational copywriting is all about.
NOTE: I have an entire course devoted to the craft of Conversational Copywriting.
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