Monday Spark: Build your marketing around the very best version of You.

be your very bestOne of my frustrations as a coach is that many of my clients fail to present the very best versions of themselves to their clients.

I know freelancers who have exceptional talent, but create websites for their freelance businesses that make them look ordinary.

I know freelancers who suffer from “imposter syndrome” and constantly worry they aren’t good enough to work for large clients.

I know freelancers who start their business day with a snapshot of their very worst selves in their minds.

This is all about self-confidence and self-esteem.

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Monday Spark: If you haven’t found your true talent yet, dig deeper.

ken robinson on talentIn the video below Sir Ken Robinson is talking mainly about education. That’s his thing.

For decades Sir Ken Robinson has challenged the way we’re educating our children. He champions a radical rethink of our school systems, to cultivate creativity and acknowledge multiple types of intelligence.

He applies a similar way of thinking to business, looking for ways to foster more creative thinking within companies.

There is much in what he says that also applies to us, as freelancers.

First, watch the video.

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How working with a coach can double your freelance income, and more.

coach for freelancersAs freelancers we can get stuck in a rut.

We find a way to make a reasonable income, and then we stick with it.

But the longer we stick with it, the deeper the rut becomes, and the harder it is to break out into new and better directions.

In fact, we soon lose sight of the fact that there are other possibilities beyond the rim of the rut.

After a while we begin to lose heart. Yes, we are making a living. Yes, we have a routine that seems to work OK. But… wasn’t there a time when we thought we were capable of much more?

It’s at this point that we need the intervention of a coach.

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Monday Spark: Taking small risks makes you FEEL GOOD.

freelancers taking risksAs freelancers we tend to be risk-averse. We feel that our future is scary enough as it is, without taking any unnecessary risks.

But…we are also entrepreneurs, building a small business from the ground up. And one of the hallmarks of successful entrepreneurs is that they do take risks.

I’m not talking about crazy risks that could lead to the loss of everything. I’m thinking more about the kinds of risks Seth Godin refers to in his book, Poke the Box
.

He makes the point that doing nothing, starting nothing and risking nothing leads ultimately to stagnation and collapse. You need to challenge the status quo from time to time. You need to poke the box. (You know “the box” – it’s that thing you are meant to think outside of.)

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Monday Spark: This is where I do my big thinking.

where to do your big thinkingA couple of weeks back I talked about how reframing your day in some way can help you bring a fresh perspective to your work.

That post was about giving yourself a nudge to get out of the rut of your daily routine.

Today’s message is related, but not the same.

This is about finding a place and time to think about the bigger issues. It’s about addressing and answering questions like:

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Monday Spark: 4 Ways to get more done, and feel a LOT better about your day.

get things doneYou know the feeling. At the end of the day you look back and see how little you have managed to get done. And it makes you feel bad.

Another day, you look back and see you have achieved a great deal. And that makes you feel fantastic.

Wouldn’t it be nice to have that second kind of day, every day? Of course it would. You’ll be a whole lot more productive, and you’ll feel great too.

Best of all, this is a self-perpetuating cycle. The better your day is today, the more positive you will feel about tomorrow, and so on.

We all know this, and you have probably already heard everything I share in the 4 points below.

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