Content headlines have always been important, but with the rise of social media, they are now more important than ever before.
Why? Because when people tweet or retweet your content, or share it through Facebook and Google+, it’s your headline that will either hook them or not.
When people come to your site or blog, you already have their attention or interest. Those readers are yours to lose. And your headline can work in conjunction with images and the rest of the text alone.
But when those headlines are simply one of many within a fast-moving flow of tweets, or on a social bookmarking site like Reddit, they stand alone. Headlines are important, not just on your sales pages, but on all your content pages.
But why am I putting so much emphasis on the first 5 words?