As I explain in this video, I think the days are past when you can get away with asking, “Is this content good enough?”
Smart content marketers now need to raise the bar considerably, and ask themselves a much tougher question, “Is this content good enough to be curated?”
Watch the video and then keep reading for some more tips and resources.
Your next step is to go to sites like Scoop.it and identify top-notch curators who compile quality content on your own subject, topic or business interest. Other curation services include Curated.by and Storify.com.
Then, as I said in the video, aim to achieve the same level of quality content for your own websites or blogs.
This makes good sense because if your content is chosen by a quality curator, who is familiar with your topic, then you can be absolutely certain that it’s more than good enough to satisfy Google and the other major search engines.
In other words, don’t try to stay just ahead of what Google wants – and you can never be sure of what that is anyway – but move way ahead of “good enough” and blow your competition out of the water.
There is just one caveat here. Be sure to find those top-notch curators. They pick and choose stories in the same way as a true editor does. What you want to avoid is folks who curate anything and everything.
Find good curators, like Robin Good, and then match the quality of the content they choose.
NOTE: For more on writing quality web content, learn about my ebook, 101 Web Content Ideas, Tips and Resources.
About the author: Nick Usborne is an online writer, copywriter, author and coach. Read more…