Shut up and listen to that radio ad.
Shut up and watch that TV commercial.
Shut up and read that magazine ad or direct mail promotion.
This is the nature of traditional advertising. It’s one-way. You’re broadcasting a sales message to an audience that can’t talk back, or write back.
No wonder advertising is such a hit or miss affair.
No wonder response rates are so low.
Think about it… Nobody likes being told to shut up and listen.