ChatGPT

If you’re worried AI might threaten your future as a copywriter, it’s time to get futureproofed.

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on the beach, a happy future

Who’s opinion should you listen to?

Always a tough question. Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters.

At one extreme, there are those who claim AI is just hype, a passing fad, and that it will never replace human writers.

At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years.

The truth, as it almost always the case, lies somewhere in between.

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How stories add emotional appeal to your AI-assisted copy and content.

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the power of stories in copywriting

I use GPT-4 every day. I use it to brainstorm ideas, research topics, come up with content suggestions, and to outline longer-form content.

Once I’m done researching and outlining with GPT-4, I open up Nick-4 and look for ways to add Emotional Intelligence to whatever I’m writing. (Yup, Nick-4 is me.)

In other words, I’ll never just start writing based on the output of GPT-4 alone.

AI tools are great for improving our productivity, but they’re not good at genuine empathy, cultural sensitivity, or nuanced emotions.

They’re not human.

One of the best ways to add the human touch is to tell a story or two.

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3 Ways empathy will help futureproof your copywriting career.

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The third domain of Emotional Intelligence is Social Awareness.

And a big part of Social Awareness is feeling empathy for others.

We feel empathy when we open our ears and our hearts, and walk in the shoes of other people. We feel what they feel.

This is easier said than done.

When it comes to truly understanding the feelings of someone close to us, or just like us, we can score reasonably well. On a good day!

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Writers fall into the Sameness Trap when they rely too much on AI and lists of “Killer Prompts”.

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Client companies are already seeing it… and they don’t like it.

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates.

The result? When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there.

And that’s the part companies don’t like.

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I wrote and published a Kindle book in one weekend, with GPT-4.

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Brain Sharpeners book on Amazon

As you can imagine, I’ve been playing with ChatGPT and GPT-4 for a while now.

I’ve been using GPT as a brainstorming buddy, a research assistant, a first draft copy and content writer, a social media writer… and more.

Honestly, it’s incredibly good. Mind-blowing really, when you consider where this technology was just a few months ago.

This time I asked GPT-4 to write me a 40-page Kindle book I could publish on Amazon.

The title of the book is… Brain Sharpeners: 48 Natural Foods That Support Brain Health

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After working alone for over 35 years, I now have a full-time assistant. And it’s an AI.

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I’ve been using ChatGPT a lot recently. But for the most part, I haven’t been using it to write content or copy.

I’ve been using it as a brainstorming buddy and an information-cruncher.

As an example, here’s how I’ve been using ChatGPT to help me update the coaching page on my website.

I used to do a lot of one-on-one coaching with freelancers. Then I paused for a while. This year I’m going to start again. But before I do any promotion, I wanted to update my information page.

First, I thought I’d do a little brainstorming.

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