How stories add emotional appeal to your AI-assisted copy and content.

I use GPT-4 every day. I use it to brainstorm ideas, research topics, come up with content suggestions, and to outline longer-form content.

Once I’m done researching and outlining with GPT-4, I open up Nick-4 and look for ways to add Emotional Intelligence to whatever I’m writing. (Yup, Nick-4 is me.)

In other words, I’ll never just start writing based on the output of GPT-4 alone.

AI tools are great for improving our productivity, but they’re not good at genuine empathy, cultural sensitivity, or nuanced emotions.

They’re not human.

One of the best ways to add the human touch is to tell a story or two.

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Tell a simple story that engages your readers emotionally.

woman wearing mask in store

It doesn’t have to be a big, dramatic story.

It can be something simple.

Like how my wife cried when she walked to the local corner store to buy chips, but realized she didn’t have a mask with her. So she couldn’t go in.

Her tears weren’t about the chips.

We know that.

Her tears were about the relentless grind of living through a pandemic, where something as simple as buying chips is sometimes out of reach.

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Short copy rocks.

Choose between long form copywriting and short-form copywriting

When I sing the praises of short-form copy, I often get pushback.

Particularly from some of my fellow copywriters.

I’m told that short copy isn’t up to the job.

For the tough jobs… the heavy lifting… only long copy works.

I’m not so sure.

I think short copy can also get the job done.

In fact, I think some of the most powerful copy is really, really, short.

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