This question is from Elizabeth, who took my 21 Copywriting Hacks course.
She asks, “I understand your reasons for applying a checklist of copy hacks to your copy before sending it to the client. But why not just apply the hacks right at the beginning, when you first write the copy?”
And the good question keep on coming…
First – for anyone who isn’t familiar with this course – the 21 Copywriting Hacks course was created to help you improve your own sales copy… at that point just before you submit it to your client.