It used to be easy to win with keywords.
Go back ten years and everything was different. If you spent a little time learning the rules, and had access to a decent keyword research tool, you could get yourself placed high up on page one of the Google search results almost every time.
Why was it so easy? For a few reasons.
First, most internet marketers didn’t have a clue when it came to keywords. So with a little knowledge and the right tools you could beat them every time.
Second, there were a lot fewer websites back then. Today? Tens of millions more websites and who knows how many blogs.
Third, Google’s algorithms were a lot less complex and sophisticated. So if you knew the rules, you were good to go.