First let me explain what Go Away Green means. It’s the color Disney uses in its theme parks for any object or building they don’t want people to look at.
Garbage bins, fences, administrative buildings…stuff like that. They want your eyes focused on the rides, stores and scenery, not on the infrastructure.
The idea of Go Away Green is that it’s such a boring and unattractive color, your eyes just pass over it until they latch on to something more interesting.
The concept of Go Away Green is important to grasp when creating anything that is a combination of attraction + structure.
This certainly applies to web design and yes, also to writing and copywriting.
The “attraction” in what you write is the story you tell, the core of your message and the supporting information that surrounds it.
The “structure” of your writing represents all the words and sentences you use to set up the opening, create transitions throughout and wrap things up at the end.
