One way to define the various types of pages on a website is to place them into two main categories — sales pages and content pages.
The purpose of sales pages is self-evident.
But the purpose of content pages is a little less easy to define.
Some content pages are created specifically to attract organic search engine traffic. Others are created to become popular across social media. And a few are created with the specific purpose of informing and educating the site’s readers.
Vaguer still is the connection between the content pages and the sales page.
On a perfect site, each content page should close with a bridge to one of the sales pages.
And that’s what I am talking about in this short presentation. The best content pages create that bridge through the subtle art of pre-selling…
NOTE: For more on writing quality web content, learn about my ebook, 101 Web Content Ideas, Tips and Resources.
About the author: Nick Usborne is an online writer, copywriter, author and coach. Read more…
Curated, perfect description.