I was listening to the radio the other day and came across a discussion about how, people choose their doctors.
And this is where the 3 A’s come in.
Affability, Availability and Ability.
When a doctor is affable, that means he or she is friendly, empathetic and appears genuinely caring.
Availability is about how long the patient will have to wait to get an appointment.
And ability speaks to the patient’s sense of just how good or bad the doctor is at his or her job.
What interested me was that the expert being interviewed on that radio program was saying that these 3 A’s are listed according to their importance to the patient.
In other words, patients care most about their doctor being affable, then about their availability, and finally about their ability.