Writers fall into the Sameness Trap when they rely too much on AI and lists of “Killer Prompts”.

Client companies are already seeing it… and they don’t like it.

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates.

The result? When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there.

And that’s the part companies don’t like.

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5 Reasons why Emotionally Intelligent writing sells more.

showing empathy

AI is the big thing right now.

And while tools like ChatGPT are incredible in many ways, there’s one thing they’re really, really bad at.

Emotion.

Bots don’t do emotion.

They definitely don’t write with emotional intelligence.

For a start, they have no first-hand experience of emotions. Lines of code can’t fall in love, or laugh.

And they can’t feel empathy for others. Lines of code don’t care about people, and how they feel.

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Why my own writing process now includes both ChatGPT and Emotional Intelligence.

Writer using ChatGPT to write copy and content

Emotion is at the core of great copy. This has always been the case… before AI, before the Web, before computers.

Great copy touches its readers at an emotional level.

Why? Because as consumers we buy based on our feelings. We buy the car that makes us feel good. We buy the pair of shoes that makes us smile. We buy the video game that gives us pleasure.

Every purchase is triggered by emotion. Once we have decided we want something, we will often turn to our more rational selves to justify the purchase.

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