A few days ago I got involved in the comment stream on a post about the fees freelancers earn. The post itself was actually about freelance designers and coders etc. There wasn’t any data on what most freelance copywriters earn.
A copywriter did post a comment in which she noted that “industry rates” for copywriters were pretty dire.
This got me scratching my head a little. Why? Because I can’t imagine a situation where I would allow myself to be confined by an industry “rate”.
To put it another way, working within the spread of an industry rate in voluntary. You will be confined by those rates only if you voluntarily agree to be ruled by them. There is no law that says you have to do that.
Your other choice is to totally ignore those rates and set your own fee levels in accordance with the value you offer your clients.
How can you go about establishing higher fees for your work? Here are three ways to get started.