What’s the optimal number of words to have on a web page?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This is a question from Holly who has taken my course on Web Content Optimization.

She asks, “I’m confused about all the different messages I get on the length of articles and posts. Are longer articles better? Is there an optimum length? Is there a point where content is too long?”

Good question. Complicated question.

A page, article or post can be optimized for a number of reasons…

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Do I write the page’s headline first or last?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

Great question from Lynn who is taking my course, How to Write Better Headlines.

The answer to whether I write the headline first or last is… yes.

I do both.

Let me explain. And this is the case whether I’m writing a page of content or a sales page. Same process.

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What’s the easiest way to make your copy sounds conversational?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This question came up during some back and forth over homework a student submitted as part of my course on Conversational Copywriting.

Here it is…

“Are there any quick and dirty tricks I can use to making corporate-sounding sales copy feel authentic and conversational?

There are two answers to this.

The NO answer and the YES answer.

Let’s start with NO.

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If Tony wants to get conversational, should he start with social media?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

Here’s Tony’s question…

“The company I work for is fairly small, but has adopted a rather formal and stiff tone of voice when communicating with our customers and prospects. If I want to change this – I work in marketing, and started there recently – and want to follow your conversational approach, would it make sense to start with our social media channels?”

Tony, I think there are a couple of places to start that make sense.

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Michele asks me for a clearer definition of clickbait when writing headlines.

(What follows are the notes I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just notes.)

My recent videos have all been related to my course, Conversational Copywriting.

This one comes from a question asked by Michele Reder, who took an earlier course of mine, How to Write Better Headlines.

That said… as you’ll see… her question and my answer do bring us back to the topic of conversational copywriting.

So…

In one of the exercises in my headline course I ask students to rewrite a headline for a page of web content.

Here’s what I give them.

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Traditional versus conversational copywriting. One guy thinks traditional wins.

(What follows is the outline I wrote for myself in advance of recording the video. This is just an outline. Not a regular post or article.)

A while back I was sent a bit of a challenge by a reader who didn’t agree with much of what I have been writing about the thrust of my course, Conversational Copywriting.

Fair enough.

Here’s what he wrote… slightly edited for brevity…

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